In this paper the finite element analysis of the cold flat rolling is well presented to predict the roll force, slab velocity at entry and exit, temperature rise in the slab during cold rolling, strain and stress distribution around the slab. The effects of friction coefficient and yield stress of slab material on rolling are assumed. It is found that maximum force occurs at the position of neutral point between entry and exit, also it is found that the velocity of slab at exit is larger than that at entry. The finite element results of temperature distribution around the slab predict that there is a considerable rise in slab temperature.